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In Today's Read

• The Power of Hard Choices: Discover how choosing difficult tasks over easy ones can transform your life.
• Strengthening Your Mental Muscle: Learn about the aMCC and how it plays a crucial role in building mental resilience.
• Embracing Challenges for Growth: Find out why taking on challenges is essential for reaching new levels of personal success.

The Easy Choices

It's easy to sit on the couch and watch Netflix.
It's easy to postpone that intense workout for later in the week.
It's easy to join your friends for a drink and promise to build your dream life next weekend.

The Consequences

Choosing the easy options leads to one thing:
A hard fucken life.

The Hard Truth

Why should life be easy?

Easy makes me weak.
Easy makes me under-stimulated.
Easy is not for me or for the man I want to be.

I noticed a pattern in my life when I was happy. I could have zero material things but feel content, only when I was crushing the hard things in my life.

• Smashing that hard workout
• Delivering a speech to 1,000 people
• Facing my demons and saying no to things that didn't serve me

The Science Behind It

Andrew Huberman, a neuroscientist, said that if he had one thing to share before he died, it would be the importance of the anterior mid-cingulate cortex (aMCC) in our brains.

The aMCC is like a muscle. It's responsible for:

• Motivation
• Perseverance
• Building mental strength
• Assessing energy for tasks

Consistently taking on challenges helps grow our aMCC, making us more resilient. Research shows our mind quits long before our bodies do . We exercise our aMCC when we take on tasks we don't enjoy, like learning a new skill. It's exactly like building our muscles: we make it stronger with discomfort .

The Benefits

Life is inherently hard; it's one thing all humans experience. By training our minds, we can not only make it easier but also make it enjoyable. Each challenge we face strengthens our mental muscle, making future challenges less daunting.

My Journey

I experienced a rollercoaster of emotions. Sometimes life felt easy, and other times it felt hard and depressing. I realized that when I took on new challenges, other areas of my life seemed easier.

Now, when I don't want to do something, I know it's the best opportunity to increase my mental strength. In that moment, I have a choice: become weak or become resilient.

It's my choice.

It's always hardest in the beginning. My point of view at the start is a mountain I have to climb. It's all the work I have to put in, which is always more than I think. That's why most people quit along the way. That's why I quit along the way on many things.

• Instagram theme page
• Headwear business (more than once)
• A 12-week gym program

The Shift

I shifted my mindset when I realized the journey is stacked with success. There are levels to it. I take on one challenge, it's difficult, but I persevere and reach a new base level. Then I take on the next challenge. Each step takes me higher. Each hard task is an opportunity to get better. At every step, my aMCC grows to a new base level of strength. What once seemed difficult now is easy.

I don't want to do this task? Good! "You're about to level up, dude. So go fucken smash it."

In Summary:

Life is full of challenges—no one can escape that fact. But here's the key: you can control how you respond. Embracing the hard stuff is the solution to your pain. Your aMCC needs exercise to grow just like your cute biceps.

As it grows, (your aMCC, not your biceps) life's obstacles become stepping stones to a more enjoyable life.

The power is in your hands, and yours alone.

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